For the Sales Director/Manager
Conversion is a sales-driven organisation, founded by sales professionals with many years’ experience in IT and professional services. As such we have a real-insight into what it takes to drive the new business pipeline and also how difficult it can be to work with external organizations to achieve this.
We understand that a Sales Director’s priority is to build pipeline and hit numbers and that in order to achieve this they need their experienced team managing opportunities and driving the sales process and not dealing with challenges such as:
- My team is spending too much time qualifying out so called “leads” instead of managing real opportunities
- We have a set of solutions with proven value and a solid existing client base but my sales team is struggling to understand what the larger universe of prospects is or should be
- I don’t know what my competitors are saying to my prospects and also what my prospects are saying about my competitors
- My sales team doesn’t trust the calibre of an outsourced business development team and are doubtful of the quality of output
- In order to build a pipeline I first need to generate new relationships and understand where my tactical wins are but also where my strategic efforts should be invested
- I need the inside sales or telesales function to support my senior sales team but I don’t have the resource to recruit, train or manage them nor do I have the environment to incentivise them properly
- I want to outsource this function but I need to feel as though the outsourced partner is an extension of my sales team rather than an external delivery function seen as a cost centre by the rest of the business.