For the Marketing Director/Manager
At Conversion we understand the pressure on marketing teams to make a real impact with their marketing budget. Business demands are driving the need for more new prospects and new revenue to feed the sales pipeline. Yet all too often outsourcing elements of the lead generation function can create real challenges between marketing and sales functions. Our methodology, expertise and experience enables us to help you overcome these challenges:
- I need to generate opportunities rather than volumes of “leads” which have no momentum
- I need insight into the market i.e. what are my competitors doing within our key targets, how is our message received. Is our offering competitive from a cost position? Do we really know who our audience is and if not who should is it?
- I need to build brand awareness but also understand how our brand is currently received
- Why are prospects not engaging with us when we approach them?
- When outsourcing I need consistent personnel of a high caliber in order to achieve long term goals and not just tactical gains
- I need clarity and consistency of reporting and feedback
- I need to be able to demonstrate revenue ROI as well as just pipeline ROI
- I need an outsourced organisation that can really act in collaboration with both the sales and the marketing teams
- I need to be able to trust an organisation to represent my brand effectively and in line with our company culture and philosophy.